Wikipedia’s definition of subculture-
In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong, for example, if a particular subculture is characterized by a systematic opposition to the dominant culture, it may be described as a counterculture.
♣Commercial sub-cultures are put to pasture in the place where they’ve spent their whole existence trying to avoid — the mainstream. It’s simple inevitability. The mainstream devalues subcultures for it’s own gain by using their appeal to certain markets as a tool to further their own agendas. This is particularly apparent within the advertising and entertainment fields.
♣A great way to sell something is to get people to believe they are doing their part or making a difference by using your product or service. Guilt tactics and peoples gullibility have been in the propagandists arsenal for some time. Whether it’s starving children or drowning polar bears, we fill the coffers of these companies feeling that our contribution is making a change. It seems that with the onset of “climate change,” large companies are milking the Going Green fad for all it’s worth.
♣My first encounter with communication design was when I was in grade five. I regularily wrote, illustrated and published my own comic book and circulated it throughout my friends. The comic contained short — yet very funny — stories about two fools who always died at the end of each strip. I also enjoyed creating advertisements to space out the stories.
One day my teacher discovered this little rag in the hands of a careless friend. Mrs B was particularily concerned with one advertisement showcasing the “Do-Everthing” robot. This robot would do anything — including perform sanitation duties on humans in public bathrooms — which my drawing and typography clearly illustrated. Ultimately my folks were brought in and I was scolded for the propaganda.
All lack of professionalism and potty humor aside, it was this moment in my life when I discovered the power of communication design and information. I honestly believe If we change our ways and start using this power with the right ideas — we can change things for the better.
♣Inventor Ray Kurzweil wrote about the exponential rate of technology growth throughout human history in his essay The Law of Accelerating Returns. Here’s a brief excerpt: Continue reading