Mathematically a proportion is defined as a four-term relation among quantities: A is to B as C is to D. In essence, the task of proportional reasoning is to compare the relation between one pair of terms (or quantities) with the relation between the other pair. One of the simplest examples of proportional reasoning occurs in the identification of shapes. Even young children can tell whether two shapes are equally proportioned, in terms of the ratios of their heights to their widths for instance—even if they are very different in overall size.
What Eye-Movements Tell Us About Ratios and Spatial Proportions by Catherine Sophian and Martha E. Crosby
Tag: logo design
Branding a Gelateria
A gelateria is a place that makes and sells gelato. I’m building a proposal for a design bid. The company name is Sotto Zero which means below zero and currently they have a penguin as a mascot.
Branding My T-Shirt Company
I’ve been spending my time branding my own t-shirt company called NinjasOnly. We specialize in completely hand made limited edition t-shirts. We do the art, designing and screen-printing by hand, performed by a few highly-trained Ninjas.