Using Proportions and Grids in Logo Design

Mathematically a proportion is defined as a four-term relation among quantities: A is to B as C is to D. In essence, the task of proportional reasoning is to compare the relation between one pair of terms (or quantities) with the relation between the other pair. One of the simplest examples of proportional reasoning occurs in the identification of shapes. Even young children can tell whether two shapes are equally proportioned, in terms of the ratios of their heights to their widths for instance—even if they are very different in overall size.

What Eye-Movements Tell Us About Ratios and Spatial Proportions by Catherine Sophian and Martha E. Crosby

Start Learning from the Masters #1: Massimo Vignelli

I thought I’d share this great free e-book by master-designer Massimo Vignelli. The Vignelli Canon is full of Massimo’s design ideals and theory. It shows how he structures his documents using grids and the process behind some of his creations. He also discusses the unnecessary use of different fonts and a lot about trying to create timelessness, something we should all strive for when designing.

The book is a must read for artists and designers. It’s full of great tips and hopefully will set you on the right path to becoming a better graphic designer. Only we can stop bad design.

You can download the pdf here –The Vignelli Canon